![]() ![]() ![]() "I think most people use TikTok as a form of mindless entertainment, to escape from school," she said. Sophia Moore, an 18-year-old high school student and TikTok user in California, is active in various environmental and social justice causes but thinks the platform isn't the place for climate activism. She wants to make something memorable, re-watchable, and shareable - with the goal of mobilizing people.īut not everyone thinks TikTok viral videos necessarily translate into real-world action. How do you make science very fun for everyone?" "Whereas a lot of the viral material that I see on TikTok could be dances or comedy. "You have to this super-dense topic and make it viral material," she said. Gen Z eco-influencers are taking to TikTok to get out their green message To bump the chances of going viral, she keeps her content under 30 seconds and tells viewers what it's about in the first three. In her videos, the biologist usually sticks to her area of expertise: the oceans. Gen Z wants the tools and resources, and they want it in a fun way," said Cabrera, who works with The Conservationist Collective, a small company using media and educational campaigns to promote ocean protection. "TikTok is not really a social media app it can be a learning resource. Her videos, posted under the username "carissaandclimate," have been liked over a million times. TikTok's appeal is in the numbers she can reach on the wildly popular app, which has now been downloaded more than 2 billion times, largely by Generation Z - those in their teens and early twenties. Creating viral green videosĬabrera was used to teaching marine conservation in classrooms of around 30 people. The hashtags climate change and sustainable have well over a billion views between them. Other young influencers are reaching millions of people with their posts. Like most users of TikTok, EcoTokers post fast-paced content featuring upbeat soundtracks, dances and colorful captions to make their green message go viral.Īnd they're not the only environmental activists doing so. ![]() The group has grown to 16 members, including students, scientists, environmental educators and civil servants, and has worked with organizations such as TED Countdown, an initiative to encourage climate action, and Bill Gates' social venture capital firm Gates Ventures on campaigns for their eco-initiatives. Carissa Cabrera sees TikTok as a valuable information tool Image: Privat The 10-second video has been viewed over 300,000 times.Ĭabrera is a marine biologist and member of EcoTok, a collective of young influencers posting to video-sharing platform TikTok about environment and climate topics like carbon capture, food waste, biodiversity and recycling.ĮcoTok launched in July 2020 after Las Vegas high school student Alex Silva, who mainly posts videos on low-waste living under the name "ecofreako," sent an Instagram message to fellow activists with the idea. Let's call it exactly what it is: climate crisis." Over footage of a swollen river and cars navigating badly flooded roads, a voiceover says: "This isn't global warming. ![]() In March, Carissa Cabrera posted a video of severe flooding near her home in Hawaii to TikTok in response to a comment on her profile reading "climate change is not real." ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |